A Guide To Finding Wholesale Sources
Finding wholesale sources is among the major stumbling blocks facing small business start-ups. A casual search on the internet uncovers many thousands of companies, but upon deeper inspection, most online suppliers aren't true wholesalers at all. Many are small businesses themselves, providing off-brand products at inflated prices. Others tend to be members of one program or another, all designed to rake in as much income as is possible for the actual wholesale company while making use of re-sellers as middle men.
Some directories charge members a monthly or yearly fee for finding wholesale sources for them, but there's in fact no need to pay for the information. Wholesalers really want your business; they just seem to "hide" in order to discourage the public from shopping in their outlets and on their web sites.
Look online for wholesale directories, then get rid of those that charge a membership fee. You will still wind up with a substantial amount of wholesale listings that aren't true wholesalers, nevertheless it doesn't take a lot to spot a re-seller. Look for higher rates, excessive shipping charges, and sites that do not ask for a retail ID, and eliminate those companies from the list. What you are going to have left are good wholesale suppliers.
One more option is to join a retailer's group, and subscribe to magazines that cater to small business and retail store owners. Both of those options will net you a wide variety of wholesale supplier ads, which you can browse through at your leisure. A lot of retail groups take out scam advertisements from their pages as soon as they receive a complaint, so your chances of finding legitimate suppliers are better than when you search for companies on your own.
Your community library's business section is also a good place for finding wholesale sources. There are many print directories readily available to select from, which list not only supplier names and addresses, but also give a short review of each business. Print directories are often found in either the reference or business areas of libraries; if your local library doesn't have any, ask if they can order them for you.
Do not neglect to check your local Yellow Pages also. A lot of metro areas have at least one or two local wholesale companies, and many are well worth considering. Working with a local wholesaler has many advantages; you can buy smaller lots, try products just before you sell them, and in lots of cases, build up a personal relationship with the supplier. Some local wholesalers offer in-store credit to loyal clients, and may special order products they don't generally carry on their shelves. This allows you to offer your customers better service and much better products without adding to your costs.
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